An interactive booth experience where visitors explored rail solutions in a virtual station using a game-like interface.
Australia Rail
Exhibition
Year:
2022
Industry:
Railway Engineering
Client:
USH
Project Duration
12 Weeks
Problem:
Exhibition booths often struggle to capture and sustain visitor attention, especially when showcasing multiple technical products. The client needed a way to make their rail solutions more engaging and accessible for a diverse audience.
Solution:
I developed an interactive application that served as an additional exhibition station. It began with a dynamic camera transition into a central hub of trains and buses, where visitors could explore solutions offered for trains, platforms, and buses. Using a wireless controller, users could navigate the environment, select products, and view short descriptions to learn more.
Challenge:
The key challenge was to design an immersive yet intuitive experience that worked for all ages—from casual visitors to potential business customers. Balancing visual engagement with clarity and usability was essential to ensure the app complemented live sales discussions.
I learned that:
The application increased booth engagement by sparking curiosity and supporting conversations between sales staff and visitors. It provided an interactive, educational experience that helped showcase the company’s full range of rail solutions in a way that was both memorable and accessible.
